Course info

This case study provides guidance on undertaking customer discovery.  Customer discovery enables a deep understanding of the Bureau's customers and ways in which the Bureau's products and services are already adding impact and value, or opportunities for adding impact and value with Bureau offerings.

The Bureau has developed a strong, ongoing relationship with Powerlink, entering into a strategic relationship agreement in November 2020. Steven Hadley explains the Bureau's approach to discovering Powerlink's challenges and needs.

This case study is part of the Customer Engagement -  Intermediate suite.

This case study should take around 25 min to complete. Please note, you do not have to do all of the case study at once as you can go in and out of the course as often as you need.