This case study provides guidance on undertaking customer discovery.  Customer discovery enables a deep understanding of the Bureau's customers and ways in which the Bureau's products and services are already adding impact and value, or opportunities for adding impact and value with Bureau offerings.

The Bureau has developed a strong, ongoing relationship with the Queensland Department of Transport and Main Roads that has matured over a number of years through some dedicated customer relationship management. Greg Stuart explains how this relationship started and how they have developed it over the years.

This case study is part of the Customer Engagement -  Intermediate suite.

This case study should take around 25 min to complete. Please note, you do not have to do all of the case study at once as you can go in and out of the course as often as you need.