This module is part of the Intermediate Customer Engagement training suite and will develop skills, knowledge and behaviours in:
- Describing the Bureau's product marketing process and product management lifecycle
- Adopting the Bureau's customer engagement principles and product management principles.
- Developing value propositions, including the use of jobs, pains and gains technique
- Acquiring and sharing customer knowledge to inform selection and development of Bureau products and services.
- Applying concepts of customer value and customer advocacy when dealing with customer, partners and stakeholder.
- Applying the Australian government charging framework when costing products and services.
- Teacher: Cheryl Lewis-Fitzgerald